In 2008 UOL launched Zumo, a technology blog written by journalists that test products and report on Brazilian tech market. In 2002, Mercado Livre became UOL INC’s exclusive partner for auctions in branches UOL Brazil, UOL Colombia, UOL Sinectis and Brasil Online (BOL). In the same period UOL launched an unlimited web access platform, a Bible online version and started to offer free e-mail hosting via Brasil Online (BOL), a new firm of UOL group. However Editora Abril does not own shares in BOL anymore. Portugal Telecom had 29% of UOL, but sold its shares to Folhapar, a company controlled by businessman João Alves de Queiroz Filho of Hypermarcas holding in 2010. Grupo Folha and Folhapar are UOL’s main shareholders. UOL also launched TV UOL (their Video Sharing Platform), with content based on music videos, interviews and movie trailers, and AcessoNet, a company that provides larger Internet access in Brazil’s major cities. UOL also launched a partnership with VideoLog, a video sharing portal.

The business unit, now called UOL BoaCompra, works with more than 400 video game companies including Electronic Arts, Valve, Smilegate and Ubisoft; providing localized payment coverage for more than 5,000 online games across Latin America, Spain, Portugal and Turkey. The two merged companies were to be independent subsidiaries of United Online, and the resultant company was the United States’ second largest internet service provider at the time. FTD Group, Inc. (2008), the latter of which was spun off as its own company in 2013. United Online is headquartered in Woodland Hills, California, United States. The company also expanded its online operations with portals in Argentina, Mexico, Venezuela, Chile and United States of America. In November 2013, United Online spun off its floral delivery subsidiary, FTD, which became a separate NASDAQ-traded company called FTD Companies, Inc., under the symbol FTD. Aminmert will collect the personal information of the customer such as name, contact number, delivery address and email address.. While teenage and 20-something women were the core customer base, Forever 21 believed that it could sell to the whole family. In 2012, UOL expanded its partnership with Discovery Kids, released an etsy shopping online English course, announced UOL Women portal and also introduced an app on Formula 1. In the same year, UOL released UOL Viagens, a portal with tips, routes and news on trips.

However, the firm went back private in 2012. UOL created the social network UOLK in 2005, which was online until 2008. In the following year, UOL established a partnership with BBC for a website teaching English. On April 28, 1996, UOL went online. UOL went on to supply more than 560 Brazilian cities with Internet access. In the following year UOL reached more than 350,000 subscribers and released UOL Educação portal (UOL Education) and also Placar UOL Esporte, which presents scores of soccer, tennis, volley, basketball, and F1 events all over Brazil and the world. People have welcomed these to the point that some people now prefer them over traditionally wrapped box presents. Directly following the spin-off of FTD, long time CEO Mark Goldston, who had been with the company for 14 years, taken it public and presided over the acquisitions and growth, left the company. The company claims to have more than 100 million registered accounts.

In December 2010, via its subsidiaries UOL Host Date and DHC Outsourcing, UOL bought Diveo Broadband Network, an American technology outsourcing company. In 2000, UOL launched its portal in Spain, established a partnership with Embratel to expand its internet connection to 1.2 Gigabyte per second and released Rádio UOL (UOL Radio), which initially offered a series of music shows, new releases of music and playlists creation. In 2007, UOL established a partnership with Google to improve its search engine and also created UOL Downloads, a website downloads of websites and apps. In 2014, UOL launched a mobile app for its chat and was appointed by a research of Ibope Conecta the website that most helps São Paulo Internet Users to find information. In August, UOL launched a web provider in the cities of Greater São Paulo and Rio de Janeiro coupled with e-mail accounts and the setup of browser Netscape version 2.2 in Portuguese. In 2005, UOL made its IPO on Bolsa de Valores de São Paulo (BOVESPA).